With over 6 million followers across platforms, Scotty Sire is a former Viner turned YouTube sensation, who grew up in the OC of California. His ironically witty and engaging antics have become beloved by millions of millennials, and he is a favorite among many top brands. Scotty’s passion for music has led him to release several singles since 2017, and independently garnered him millions of views on Youtube, streams on Spotify, and downloads on iTunes. In October 2018 he released his first full length album, titled Ruin Your Party.
“This is my first album, which I felt was important to self-fund and put my heart and soul into,” Scotty explains, “There’s a stigma in the entertainment industry right now placed on digital creators like me; that we aren’t legitimate talent, that we don’t take art seriously, and that we don’t put work into our craft. With this album, I hope to prove myself as a true artist, musician and composer — not just someone who creates ‘YouTube music’.”
Scotty's Alternative-Pop / Hip-Hop brand of music is fun with a sense of humor, yet unexpectedly reflective, ironic and at times dark. With some calling it “emo-rap” — over banging beats and epic tracks — Scotty illustrates angst in today's more real form of social anxiety, depression and other issues of mental health that are prevalent in today's young adult culture.